Good Move, Debenhams!

Debenhams Size 16 Mannequins

Just over a month ago, I was musing/complaining about the lack of real-size mannequins in our stores, and showing the example of a Swedish store who have been successfully using normal sized models for years.

Well, to my extreme surprise and delight, Debenhams have announced that they have an army of size 16 mannequins which they will be using in all 170 stores across the UK. http://www.theguardian.com/business/2013/nov/06/debenhams-first-department-store-size-16-models

Hurrah!
Debenhams Size 16 Mannequins

 

 

 

 

Hopefully this will be an emerging trend. A recent study involving nearly three thousand women in North America, Canada and China undertaken by researchers from the University of Cambridge found that women in Canada were three times more likely to buy clothes when the models in advertisements were their size.

So we don’t necessarily respond favourably to the stick thin coathangers on legs we’re always told ‘sell clothes’ after all!

So come on, UK retailers – let your profits expand with the waistlines of your mannequins and give us something we can relate to!

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